Italy is a small territory and a concentrate of beauty in every sense of the word. Among the arts we Italians have created through the centuries, we can say that since the Renaissance our mastery for beauty enabled us to train even the beauty of nature mixed with the elegant architecture into postcards that the entire world enjoys.
The Italian views are not the only things a visitor enjoys in Italy. Every corner, every niche, every stone has history and stories to tell. However when “walking on gold” becomes a regular pavement the value of the heritage, patrimony, or even opportunity that “gold” creates is completely disregarded. The Italian government doesn’t realize the value of the nation’s treasure and doesn’t know how to make it work for them. The country is consumed with overstuffed bureaucracy, serious recession problems and other issues I don’t feel discussing here, as this post is about fashion and not politics. Luckily for the Italians there are so many successful entrepreneurs in the fashion industry who have decided to help out and devolve a good chunk of their own money to save a lot of our monuments and historic sites from crumbling to death.
Benefactor designer Diego Della Valle (photo above) a prominent business person in the shoemaking business gave 35 million dollars of his own money to clean up inch-by-inch all the grime, pollution and dirt collected on the Coliseum’s travertine stones for centuries. The cleaning up is done by hands with small brushes and almost no technology, no chemical allowed, only purified water, elbow grease, three years of work and a lot of dedication from the workers.
Fendi, famous fashion house followed Della Valle’s example and offered $3.5 million to redo the plumbing of the famous Trevi fountain in Rome where 54 years ago Fellini filmed “La Dolce Vita” with Marcello Mastroianni and Anita Ekberg. This is where every tourist stands by the fountain and with a backwards motion throws a coin in the water with the hope to come back to Rome.
The Biagiotti House proudly supported the restoration of the twin Baroque fountains in Piazza Farnese and Michelangelo’s grand staircase leading to Campidoglio Square. (Photo above: Biagiotti mother and daughter)
Bulgari House is putting money to repair and restore the Spanish Steps in Rome where tourists stop to rest their feet and sit on the steps for hours.
Salvatore Ferragamo (photo above) worked together with the Louvre on the restoration of Leonardo Da Vinci’s masterpiece “The Virgin and Child With Saint Anne.”
The 400 years old Rialto Bridge in Venice will be restored with Renzo Rosso’s money, (photo above) a self-made man in the fashion industry known as the Giant of Diesel Jeans who became a multi-millionaire with all the fashion products he created to pair with his Diesel Jeans.
Italy is not a country is an emotion and Italian past glory must live and must be protected. Tourists enjoy Italy, the views, the historic sites, taste wines and indulge in good food, but wonder how do Italians manage to live the dolce vita with the chaos the nation is in. Well, with their hands tight, at least they choose to enjoy the best moments life offers. It is only with the help of fashion magnates that Italian future becomes our problem and our treasures can live for a few more centuries. We are very proud of these iconic people in the fashion industry. Ad Maiora! Ciao,
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Valentina Cirasola is a trained Fashion and Interior. Born in Italy in a family of artists, style surrounded her since the beginning of her life. Her many years of experience led her to offer consultations in both specializations and now she can remodel homes as well as personal images. To better help people in the world she offers consultations online. She is the author of three books. Get your copy of Valentina’s book on colors: ©RED-A Voyage Into Colors on